Users can comment on songs uploaded by fellow users, creating an atmosphere that is conducive to an artist’s creativity by providing critical feedback. Some artists are even conducting live interviews with fans over Twitter; it is one of the easiest ways to quickly connect with your fans.
The unique features on Soundcloud.com have been essential to the growth and popularity of the website. Some of these key features include the ability for users to like, repost, and share tracks to other social media websites. Additionally, users can place timed comments on tracks, follow other users, and create playlists of their favorite songs. Liking a song puts it in a list with the other songs that have been liked so it is easier to find in the future. Reposting is similar to retweeting a tweet on Twitter; it posts a track to the user’s page for their followers to see. Sharing sounds on other forms of social media such as Facebook or Twitter is simple for both the user sharing the track and the people the track is shared with. Comments can be placed at specific times of the song, users can follow other users and keep up on what they post, and users put their favorite songs into playlists that appear on their profile. The best part is that you can even buy SoundCloud comments. These key features are what separate soundcloud.com from other music sharing websites.
The impressive number of users and web traffic that the website creates on a daily basis raises the question: Why Soundcloud.com as opposed to another platform? The answer is simple if looked at from a rhetorically analytical standpoint; the features of the interface itself create a figurative representation of the rhetorical strategies of ethos, logos, and pathos, which in turn welcome a recurring community of listeners.